If an online viral campaign’s success could (which it can’t) be boiled down to a formula it would be:
A very short creative story (which creatively involves your brand) + loveable/hateable personality + entertaining/engaging/user friendly content vehicle = online viral campaign success.
If you really want to create a super successful viral then ensure your content can evolve and continue to capture your audience time and time again.
A great example of this, although not involving a brand or proposition but an inaccurate account of a crime was- The infamous ‘Chk Chk Boom’ story from Australia.
The community went crazy by watching and distributing the video amongst their peers and within 24 hours it had well over 2 million hits worldwide. The mainstream media followed, the story was in almost every newspaper on newstands and interviews with the girl at the centre of it (personality) on TV screens accross the country.
So here we have a short creative story, a loveable or hateable (debateable) personality and sensationally entertaining content. Added to this, the content was evolving-. Everyone wanted to know about the ‘Chk Chk Boom’ girl and her story.
What unfolded was outstanding. The media played on the story for a good week and it was finally established that Miss Chk Chk Boom had in fact created the story herself and didn’t actually witness any ‘Chk-Chk boom’ at all.
Nonetheless- the formula was correct and it saturated the media for just over a week.
A current guerrilla marketing and viral campaign well worth checking out is:
www.youtube.com/watch?v=p797QYActtU
http://www.tictacmicha.com/
How To Make money with affiliate programs Today. Affiliate marketing is the easier and probably the most effective method to make money from the internet. It is basically, a kind of selling technique where potential buyers from your website are directed to the websites of sellers. For every click, the website owner gets a small commission.
ReplyDeletewww.onlineuniversalwork.com