Wilkinson Sword Razor Blades (owned by Energizer holdings) have launched a very entertaining TVC advertisment in France linked with online marketing.
The TVC scores very highly for creatively thinking outside the square and bonus points for their campaign execution. 'Fight for kisses' has a very engaging story line brought to life with just above average 3d animation. The TVC was heavily supported by Digital marketing- the campaign created by French Agency JWT Paris became an instant viral overnight and attracted huge traffic to their microsite.
http://www.ffk-wilkinson.com/
Advertising Agency: JWT Paris, FranceArt Director : Xavier BeauregardCopywriter : Vincent PedrocchiDirector : AkamaProduction : Wanda
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