Monday, June 29, 2009

BRÜNO, IS THAT YOU?

Bruno rolled up to his Australian Movie Premiere in Sydney in a hot pink Hummer limousine and stepped out onto the red carpet wearing bright green lycra and cow boy boots. He was surrounded by good looking girls. The girls started covering themselves with red paint and unravelled signs that said something about ‘Nando’s uncovers chicks with Peri Peri’

Who is Peri Peri? and why does he/she get to uncover the hot chicks?

Bruno didn’t roll up to the Sydney premier of his movie in a hummer, he had a horse and he didn’t wear lycra and cow boy boots, he borrowed Brad Pitts costume from Troy…and there was no paint… I mean sauce.

This was all an attempt at the perfect guerrilla marketing stunt. Not a bad attempt at all. It had all the elements that could make it a very infectious news-worthy story- semi creative, semi daring, humorous and entertaining. The coming of Bruno, before Bruno- I love it. I just wish the news loved it…

My only criticism is less brand presence- The audience will work out what all the fuss was about, let them connect the dots and keep them guessing.

Guessing = search for answers = research = discovering= networking = conversation about your brand.

I love guerrilla marketing and I really liked this attempt. The difference between a failed marketing stunt and a successful one, besides the creative of course is the back end- work on working and integrating the media, not the audience.



Client: Nando’s
Agency: The Sphere Agency (Australia)
Link: http://www.youtube.com/watch?v=BkJPDHQ9djo

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