Both in business and personal life it can be difficult having efficient and productive conversations. Conversations that create action and update the current status quo (deliver desired results.)
Because of this (or in spite of this) most businesses and people operate within a comfort zone. They employ a way of thinking and actioning that is comfortable and ‘just’ works- The comfort formula. It happens across many industries and infiltrates into nearly all departments.
‘We already use a similar service at the moment’ upon further analyses, they do use a similar service that is more expensive and delivers minimal results and maximum comfort.
Making people aware that they could possibly be doing their jobs better, using better services or even better people can be a scary thing. It means they have to open their mind, challenge what they know, make a hard decision and be ready to be scared.