Sunday, January 10, 2010

The papers print old news.

With the speed of modern media channels and the rate at which we are absorbing news, information, social interaction and entertainment increasing so dramatically It comes to no surprise that the traditional media channels, press/magazines/TV are now broadcasting (more than likely narrowcasting by now) old news.

This is not to say they can still have a play at the market for a decade or so longer, but as the younger generation, sitting around 8-15 y.o are inhabiting the world wide web so frequently it will nearly be impossible for the Traditionals to keep up.

Things progress and things digress. The web is progressing, the traditionals are in need of digression- traditional media need to take a path of interest, or specialty, they can no longer be the source of breaking news, the go-to platform for all things relevant, the current affair broadcaster-as the Web has this covered.

They need to digress, publish creative content. There are no surprises the most popular issues of the local rag are the ones containing memorabilia, or the ratings boom when a TV show pays tributes to a particular individual or event.

Most of us are getting our news, info and entertainment 2-5 times a day 5 days a week with 2 clicks- we are no longer waiting for the old news in the paper the next morning.


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