Are we all getting the point?

The papers print old news.

With the speed of modern media channels and the rate at which we are absorbing news, information, social interaction and entertainment increasing so dramatically It comes to no surprise that the traditional media channels, press/magazines/TV are now broadcasting (more than likely narrowcasting by now) old news.

This is not to say they can still have a play at the market for a decade or so longer, but as the younger generation, sitting around 8-15 y.o are inhabiting the world wide web so frequently it will nearly be impossible for the Traditionals to keep up.

Things progress and things digress. The web is progressing, the traditionals are in need of digression- traditional media need to take a path of interest, or specialty, they can no longer be the source of breaking news, the go-to platform for all things relevant, the current affair broadcaster-as the Web has this covered.

They need to digress, publish creative content. There are no surprises the most popular issues of the local rag are the ones containing memorabilia, or the ratings boom when a TV show pays tributes to a particular individual or event.

Most of us are getting our news, info and entertainment 2-5 times a day 5 days a week with 2 clicks- we are no longer waiting for the old news in the paper the next morning.

The Action Man

Do something,

Do something Now!

Now, Do something better.

All you need is love

Do you love your job?

Do you love your boss?

Do you love your responsibilities?

Do you love getting interrupted by new opportunities that could benefit the company you work for?

Are you going to love the outcome?

A little love goes a long way, especially in Business. Most people are similar, not the same, but very similar. They will take the same road/decision/opportunities that were taken by the person sitting in the role before them or the year before. They will take few new leads, enter few new conversations, reply to few inbound emails providing new opportunities and take few risks (let alone, merely understanding the opportunity that was given to them). Why? Well why not, more often than not it’s not their company (and never will be), it’s not their money, and they don’t love the outcome.

Everyone in a similar position is acting very similar to you- And because of this there is an opportunity to do something different and DO SOMETHING!

There are very few people in the Business landscape that are open minded, that DON’T believe they know it all, that admit when something needs to be fixed-even if it isn’t broken (yet!)

Here is a thought; If your consumers acted the same way you do when you launch or offer a new product, where would your company be?

A risk is safe- a risk an opportunity- an opportunity is an operation on your company.

n.b. 'Banksy' image displayed above.

Happy New Year

2009 year was a big year!

It was a big year for many reasons; there was a very big financial crisis, big decisions to be made, big opportunities on the table, big developments occurred, little companies became big companies and big companies expired, big people made big mistakes, big celebrities past away, little media continued achieving big results, and started demanding big budgets...just to rattle off a small few.

The big year is over and an even bigger year awaits, A new decade awaits, It hasn't unfolded yet- it is nothing more than an empty space for you to build whatever you desire. There is no future, the future is now.

What are you trying to achieve?

Some Advertisers search for the ‘creative’ in everything. Elongate and lengthen an element of the brand and its message and then play with that.

It can be great entertainment and it may build a sensational story that consumers love but how effective and simple is it?

An example of this is ‘humour.’ It does work well but there other genres of entertainment that could work just as effectively if not more than humour and all its brothers and sisters i.e. Sarcasm..

Most times advertisers are always looking for the ‘funny’ in the brand or the 'creative' in the message that they have to ‘think outside the square’ when they should be ‘thinking like their perfect consumer’ Most times advertisers are playing off their ideas and concepts against each other. Most times the results don’t matter because the idea is so great. This often loses the audience and in turn they often just don’t get it.

I cannot count how many times I have witnessed perfect target audiences watch an advertisement in all its forms and heard them say I don’t get it?, what does that have to do with ‘brand’? or ‘that is just silly!" (Not in those words.)

Advertising and art are too very different things. If you have a great idea, be disciplined and save it for a short film festival, a public installation, a canvas, a book or website.

They are getting good

Serial genius photographer Sartorlist http://thesartorialist.blogspot.com/, Pulled this together over 14 months...it connects people, inspires people, sells products and stamps the brands authority on the product category...what more could you want?