The web can be broken down into a calculus of mindsets, assumptions and theories.
Be entertained
e.g. Games, blogs, forums, porn
Be informed
e.g. News, Wikipedia, learn, google, websites
Be social (a branch of ‘entertained’ highly personal to self)
e.g. Engage, meet, network, connect Facebook etc
Be Transactional
e.g. Banking, ecomm, shopping, pre-shopping- the intent to purchase; a certain mindset that allows for searching, browsing that may or may not lead to a physical purchase.
The psychology of the internet:
The mouse takes ownership of the future, part of the human brain sacrifices its control to the mouse and allows for it to determine the future of the online experience. E.g. a link may be clicked on out of habit, to see what lies on the other side. Yet the overall mindset of the experience is owned by one of the calculus above.
People can switch between mindsets however the opportunity to deliver a message is filtered by the intent of the experience. E.g An advertisement on Facebook promoting a ‘sale of any given product’ will receive much less ‘click through’ than if it was positioned on ebay.
What about Laptops? Do you consider those to have mouse technology? What about the future of brain microchips? Where will the mouse be located then?
ReplyDeleteIn my opinion a 'mouse' is any tool that allows for navigation and orienteering of technology. You raise some good points, will be very interested to find out more.
ReplyDelete