Sunday, May 9, 2010

The Middle, The Market and The Media

Two kids gather in the woods and begin to pick berries; they pick enough to fill their jumpers full and stop to make a plan. They plan to walk into town and sell the berries. So up and off they go into town, they find a spot just under the clock in city centre and start calling out ‘Berries for sale!” They sell a few, but not all.

One of the kids goes for a walk around the town and continues to shout “Berries for sale” He sells a few more berries but not all. He stumbles across an old box of matches, stops to pick it up and begins putting his berries in the old box. He runs back to his friend and continues to help him out by yelling “Berries for sale” with the old box in his hand.

A lady comes over and asks, what is in the box? Berries, the kid responds...’are they the same berries she asks?, yes they are! And do you get them in box? Yes you do, he says, are they the same price she says? No they are 5c more he says. ‘Sold!’ she says.

The next week, the kids go through the town and gather all the old match boxes and run up to the woods to start picking berries. They fill all the boxes with berries and sit down to make a plan. They decide to each go their separate ways to the nearest town to start selling the berries.

“Berries in Boxes for sale!” they scream

Two months later:

“Special Berries in boxes for sale”

1 year later:

“Bring your box, pick your Special Berries”

The two kids turned out to be berry berry successful.

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