Thursday, July 2, 2009

Simple is the new genius.

Marketing, first and foremost is an ‘Understanding.’

Seeking to understand your brand, listen to your audience and put a stethoscope to your market is in essence at the core of what marketing is about. From here you can create Art or you can employ Science. Either way it requires an understanding of your brand in your market.

Some products/services need the art of marketing and some need the science of marketing. They all need ‘understanding’ through listening. These days listening has never been so important and with the unstoppable growth of social media and the world wide web marketers should all have their ears to the keyboard.

So rather then attempting to be creatively ingenious and firing your message way over your audiences head- stop to ‘understand’ your audience, brand and your market. Eliminating the want to be so out there creative or analytically anal about measurement and theories is what’s making a successful marketer today.

Listen before you speak.

Simple is the new genius.

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