Learn from the 'Sharpies'

For the minority of the time- Marketing is a very interesting world. It houses some great individual thinkers. Thinkers that think outside the square, thinkers that think within the square and some that create a phenomenal movement.

Over the last decade I have been admiring the development and progression of ‘Sharpie.’ The minds behind this 40 year old brand are very good. I have admired their successful attempts to align their products with a relatively untouched and impressionable market.  It may seem simple how they have gone about achieving their brand dominance but just like most things, simple only after you have learnt how to do it first.

There is too many subtleties too mention about their ingenious and infections marketing campaigns. It has multiple touch points both emotionally and physically, spans multiple platforms and incorporates a host of medias.  It is impressive to say the least.

I recommend researching the Sandford owned brand beyond their TVC’s with David Beckham.